Planted Living

Creating a portfolio of boutique style build to rent buildings with 100-200 apartments across provincial towns and cities in the UK’s fastest growing sector of the property residential market.

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We recognise the build to rent sector as one of increasing importance in delivering housing in the UK, and one the founders’ track record and experience align with
Potted plant for a Planted Living interior

Live | Work | Health

Planted Living will be the first BTR brand in the market to provide a boutique offering of key services in a stylish, sustainable yet intimate environment at affordable rents.

The boutique sizing and styling of Planted Living developments will give the tenants a sense of intimate belonging not offered in the bigger, less personal BTR offerings.

Our concierge will know everyone by their first name - and be on their “beck and call”! 

We will offer a 4 star product with a 5 star service at a 3 star price.

Through our building size and intimacy married with design and support of the latest technology provide a level of service not offered by competitors.

Targeting areas that are close to public transport, we develop well designed, sustainable and energy efficient affordable homes that people wish to live in, featuring flexible office, gym and reception areas - creating additional income streams. 

By providing facilities and service that are desirable and useful, we will create a sense of community with tenants, offering them experiences, desirable communal areas and technology-led homes.

All of this will result in longer leases, less voids and a sense of community, attracting a wider age group of 20-45+.

Planted Living interior concept image

Opportunity in numbers

BY 2025

Market dynamics

BTR units
40,000 completed
110,000 under construction
1,750,000 mature market forecast
BTR institutional investment value forecast
2020 - £35bn
2025 - £75bn
Stabilised market - £550bn (today’s value)
Individual buy to let landlord's decline
BTR is replacing the private small landlord
2010 - 78%
2020 - 45%
Average size of completed schemes
London - 127 units
Regions - 158

Tenant dynamics

Tenant sector by age
35-49 - the largest sector
24-34 - second largest sector
Nesters (couples aged 25-49)  the largest sector
Prepared to pay extra for
Quality product, workspace, secured parking, service led way of life
Post Covid-19 tenants less prepared to pay extra for
Communal lodge, coffee shop, cinema, private dining room
Key drivers for tenants
Affordability 61%
Location 21%
Flat size 8%
A Planted Living project

Chivers House

Bath is a well known international destination, with demand for investment at all levels.The property benefits from being in walking distance of the city centre, in between the two university campuses.Due to extensive planning constraints, development sites are rarely available however the property has planning consent for a scheme of 95 flats in two new build blocks.

CGI render of Chivers House in Bath

Build to rent strategy

To create a portfolio of Build to Rent buildings across provincial towns and cities



  • Provide a home for Live - Work - Health
  • 100-200 boutique apartments, in sustainable and energy efficient buildings
  • Designed with facilities that are flexible and allow easy change as market demands change in the future
  • Drive management efficiency by building a portfolio around ‘hubs’ with 2-3+ buildings under common senior management
  • Build a portfolio of 1500+ beds, to stabilise the operating income and exit via an institutional investment sale

Concept and differentiators


  • Services people need: Concierge, gym, smart metering, key less entry, superfast broadband, delivery drop boxes and app enabled
  • Services people desire: Office / meeting rooms, social interaction, flexible communal spaces, flexi parking, car club, flexi storage, pet friendly and cleaning services
  • Flexi hub: 3rd party space operators can provide:

    AM – Yoga and fitness classes
    PM – In house business events and additional workspace
    Evening – Café, movie nights, events and parties

Our winning merits


  • A perfect balance of affordable rental prices and in demand services
  • A timeless and sophisticated interior design and branding
  • We resonate with the audience of today with sustainability as a key part of our product offering and market message
  • Focused on desirable and affordable locations, allowing us to deliver a final cost to our customers that they can afford
our plan of action

The Pipeline

If you’re an investor and would like to know what lies ahead for Planted Living, please fill out the form below. We will be in touch, with our pipeline documentation.

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Planted Living Team

The team behind Planted Living is a collaboration between some of the most reputable professionals in the property industry, with over 150 collective years’ experience in residential development. The executives have a strong and intimate working relationship with consultants built up over the last 15 years. This working relationship brings together exceptional levels of market knowledge, quality, expertise and experience.


Ross Mansoori-Dara


Christopher Brown


Graham Inglis


Manny Aparicio

Managing director

James Manero


James Thornett

Abstract architecture

Let's talk

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